Overview
- Build the experience as an index, dossier, or ledger rather than a promotional portfolio.
- Let whitespace do most of the talking.
- Use thin rules, utility stamps, and microtype to organize information with extreme restraint.
Aaron Sananes
Senior Product Designer & Creative Web Developer
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Design Analysis
Aaron Sananes Home design analysis
Build the experience as an index, dossier, or ledger rather than a promotional portfolio. Let whitespace do most of the talking. Use thin rules, utility stamps, and microtype to organize information with extreme restrain...
Key Takeaways
- Build the experience as an index, dossier, or ledger rather than a promotional portfolio.
- Let whitespace do most of the talking.
- Use thin rules, utility stamps, and microtype to organize information with extreme restraint.
- Use sparse archival imagery, muted product stills, and occasional dark slabs to punctuate the page.
- Keep every image isolated and surrounded by substantial white space.
- Let visual artifacts feel collected, documented, or filed rather than marketed.
Image Direction
- Use sparse archival imagery, muted product stills, and occasional dark slabs to punctuate the page.
- Keep every image isolated and surrounded by substantial white space.
- Let visual artifacts feel collected, documented, or filed rather than marketed.
Colors
- FFFFFF should dominate the page and preserve the silence of the system.
- 111111 is the main anchor for text, marks, and rare heavy moments.
- DADADA should define rules, rows, and structure without becoming visible decoration.
Typography
- Use a technical sans for primary reading and one mono family for utility detail.
- Keep the hierarchy subtle. Large type should still feel quiet.
- Use mono for coordinates, row labels, timestamps, and barcode-adjacent information.
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