Overview
- Lead with one giant statement, one simple CTA, and one playful mascot cue.
- Use white chips and dark slabs to keep the commercial structure obvious.
- Keep the personality soft rather than hyper-illustrated.
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Design Analysis
Ghost Designer Home design analysis
Lead with one giant statement, one simple CTA, and one playful mascot cue. Use white chips and dark slabs to keep the commercial structure obvious. Keep the personality soft rather than hyper-illustrated. Use soft mascot...
Key Takeaways
- Lead with one giant statement, one simple CTA, and one playful mascot cue.
- Use white chips and dark slabs to keep the commercial structure obvious.
- Keep the personality soft rather than hyper-illustrated.
- Use soft mascot blobs, cropped portfolio proof, and very simple collage strips.
- Treat imagery as punctuation around the sales story, not as a separate art direction.
- Keep the shell pale gray rather than stark white.
Image Direction
- Use soft mascot blobs, cropped portfolio proof, and very simple collage strips.
- Treat imagery as punctuation around the sales story, not as a separate art direction.
Colors
- Keep the shell pale gray rather than stark white.
- Use graphite-plum as the big anchor tone and white as the chip surface.
- Let color intensity come mainly from contrast, not from rainbow accents.
Typography
- Use one heavy grotesk with tight spacing for the main promise.
- Keep the body copy short and secondary.
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