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Duna

Duna

Meet the modern platform that accelerates business onboarding, automates manual work and grows revenue.

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Version History

Design Analysis

Duna Home design analysis

--- version: alpha name: Pastel Trust Landscape description: Calm compliance-platform system with painterly pastel trust imagery, minimal white surfaces, plain black grotesk type, and dark pill actions. colors: primary:...

Key Takeaways

  • Primary is a deep cocoa used for major text and CTA fill.
  • Secondary is a clean white used for cards and supporting surfaces.
  • Tertiary is a lilac wash accent reserved for image atmosphere.
  • Use one plain grotesk throughout.
  • Keep display large and direct.
  • Let images provide the softness so the type can remain precise.

Overview

Pastel Trust Landscape is a calm compliance-platform system that pairs rigorous messaging with unusually gentle art direction. The UI itself should stay crisp, white, and minimal, while trust and warmth arrive through painterly pastel imagery and small abstract washes.

Image Direction

Use painterly landscapes, airy pastel horizons, and soft abstract washes. Imagery should feel stabilizing and trustworthy rather than aspirational or corporate.

Colors

  • Primary is a deep cocoa used for major text and CTA fill.
  • Secondary is a clean white used for cards and supporting surfaces.
  • Tertiary is a lilac wash accent reserved for image atmosphere.

Typography

  • Use one plain grotesk throughout.
  • Keep display large and direct.
  • Let images provide the softness so the type can remain precise.
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