Refto
DesignMe

DesignMe

DesignMe helps SaaS, AI, fintech, and tech companies design sharper brands, websites, products, launch videos, and custom MVP builds with one senior team.

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Design Analysis

DesignMe Home design analysis

Build a selective studio shell where type, spacing, and media carry most of the brand weight. Keep interfaces visually quiet so case-study imagery or hero moments stay primary. Let one accent or one tonal inversion punct...

Key Takeaways

  • Build a selective studio shell where type, spacing, and media carry most of the brand weight.
  • Keep interfaces visually quiet so case-study imagery or hero moments stay primary.
  • Let one accent or one tonal inversion punctuate the flow instead of decorating every module.
  • Favor hero imagery or portfolio frames that feel art-directed rather than stock-driven.
  • Use bold crops, asymmetric composition, or isolated objects before adding ornamental UI chrome.
  • Base the shell on FFFFFF and keep 111111 as the primary reading color.

Overview

  • Build a selective studio shell where type, spacing, and media carry most of the brand weight.
  • Keep interfaces visually quiet so case-study imagery or hero moments stay primary.
  • Let one accent or one tonal inversion punctuate the flow instead of decorating every module.

Image Direction

  • Favor hero imagery or portfolio frames that feel art-directed rather than stock-driven.
  • Use bold crops, asymmetric composition, or isolated objects before adding ornamental UI chrome.

Colors

  • Base the shell on FFFFFF and keep 111111 as the primary reading color.
  • Use 111111 as the main emphasis color and keep it scarce enough to preserve hierarchy.
  • Let 171717 and 2A2A2A separate secondary surfaces without introducing noisy ornament.

Typography

  • Use Saans SemiBold as the display voice. It should read as assertive display sans.
  • Use sans-serif for body copy, controls, and supporting metadata.
  • Let scale and spacing create emphasis before adding extra font families or decorative effects.

Design.md

System Overview

Core identity and authoring metadata from the refto.one design model.

Alternating Case Study Design Studio

A studio system that swings between dark project-gallery framing and airy white team-storytelling pages, then resolves into a dark footer and contact zone.

editorial, selective, and image-led

Primary mode: lightcreative studio marketingui-rich

Theme

Fields outside the primary renderer remain visible here as structured fallback content.

Visual atmosphere
Summary
editorial, selective, and image-led
Density
3
Variance
4
Motion
2
Signals
primary background #FFFFFF · primary action #111111 · display font Saans SemiBold · body font sans-serif

Colors

Primitive palettes and resolved token colors for the active preview mode.

Palette colors
Primary
#111111
Secondary
#FFFFFF
Neutral
#FFFFFF
Surface
#171717
On Surface
#111111
Usage rules
Keep #111111 reserved for intentional emphasis.
Use #171717 and #2A2A2A to separate layers without over-framing them.

Token Spacing

Spacing scales rendered as tokens with a simple length specimen.

xs
0.5rem
sm
0.75rem
md
1rem
lg
1.5rem
xl
2.5rem
section_gap
clamp(4rem, 8vw, 7rem)

Token Radii

Corner radii tokens with a live surface sample.

control
12px
card
18px
full
999px

Typography Families

Font families from the current design YAML, including fallback stacks and usage character.

Display
Saans SemiBold
assertive display sans
Body
sans-serif
practical UI sans

Typography Scale

Top-level typography scale rendered as live text specimens.

Display
4.5rem/—
Display
H2
2.75rem/—
H2
Body
1rem/—
Body
Label
0.9rem/—
Label

Typography Rules

Fields outside the primary renderer remain visible here as structured fallback content.

Rules
Keep the display voice dominant in headlines only. · Use the body family consistently for UI and supporting text.

Motion

Motion tokens rendered as resolved values for timing and personality.

Duration
150ms-220ms
Easing
cubic-bezier(.3,0,.2,1)

Motion

Resolved motion token values.

PropertyValue
duration150ms-220ms
easingcubic-bezier(.3,0,.2,1)

Layout Principles

Alternate spacious editorial sections with a few denser proof modules.
Treat navigation as a thin strip, not a boxed dashboard control surface.
Use wide image blocks and controlled typographic contrast instead of busy grids.

Component Preview

Low-complexity component tokens rendered as design-system specimens.

Buttons primary
Base Attributes
Background
#111111
Text
#FFFFFF
Border
none
Radius
999px
Padding
0 18px
Min height
36px
Shadow
none
Font family
"Inter", system-ui, sans-serif
Font size
12px
Font weight
600
Specimen label
Book a strategy call
Buttons secondary
Base Attributes
Background
rgba(242,245,247,0.72)
Text
#111111
Border
1px solid rgba(230,234,240,0.8)
Radius
8px
Padding
10px 12px
Min height
34px
Shadow
none
Font family
"Inter", system-ui, sans-serif
Font size
12px
Font weight
500
Backdrop filter
blur(16px)
Specimen label
Book a call
Cards default
Project Visual
Component preview content
Base Attributes
Background
#171717
Text
#FFFFFF
Border
1px solid rgba(255,255,255,0.06)
Radius
0px
Padding
20px
Min width
280px
Shadow
none
Specimen label
Project Visual
Navigation desktop
OverviewFeaturesDocs
Base Attributes
Background
transparent
Text
#111111
Height
24px
Active text
#111111
Item padding
0 10px
Item radius
4px
Specimen label
Services
Inputs default
Base Attributes
Background
#FFFFFF
Text
#111111
Placeholder color
rgba(17,17,17,0.45)
Border
1px solid rgba(17,17,17,0.08)
Radius
20px
Padding
0 16px
Min height
52px
Font family
"Inter", system-ui, sans-serif
Font size
14px
Placeholder
Tell us what you're building.
Specimen label
Tell us what you're building.

Anti Patterns

Compact list of patterns the design system explicitly avoids.

  • -
    Do not promote default browser blue links into the canonical palette.
  • -
    Do not treat low-confidence DOM wrappers as polished component evidence.
  • -
    Do not add extra accent colors that were not visually supported by the source.