Refto
Swap Commerce

Swap Commerce

Swap is the infrastructure for the agentic commerce future. Sell anything, anywhere — from one platform. Swap enables global commerce through cross-border, tax, demand planning, and returns.

Scrolling AnimationLarge TypeIllustrativeAgencyBig Background VideoFinance
3.0
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AgencyFinance

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Home

Version History

Design Analysis

Swap Commerce Home design analysis

--- version: alpha name: "Soft Commerce Bloom" description: "Airy commerce marketing system with pale editorial space, mint signal pills, and warm media proof." colors: primary: " 000000" secondary: " FAF8EF" tertiary: "...

Key Takeaways

  • Primary ( 000000): Main type and dark supporting CTA.
  • Secondary ( FAF8EF): Atmospheric bloom and grouped surface tone.
  • Tertiary ( A3FDA7): High-intent signal pill and primary CTA fill.
  • Use the low-weight serif for conceptual headlines and section openers.
  • Keep all interface copy in a plain, contemporary sans.
  • Avoid heavy bolding; let scale and whitespace create luxury.

Overview

Soft Commerce Bloom is a commerce-marketing language built from restraint: a light editorial serif voice, a barely-there warm wash, and proof delivered through warm video and customer imagery. The page should feel commercial but never harsh or salesy.

Image Direction

Keep imagery warm, lived-in, and softly lit. Product proof can be video-led, but it should sit inside generous white space and rounded frames rather than inside loud device mockups.

Colors

  • Primary ( 000000): Main type and dark supporting CTA.
  • Secondary ( FAF8EF): Atmospheric bloom and grouped surface tone.
  • Tertiary ( A3FDA7): High-intent signal pill and primary CTA fill.

Typography

  • Use the low-weight serif for conceptual headlines and section openers.
  • Keep all interface copy in a plain, contemporary sans.
  • Avoid heavy bolding; let scale and whitespace create luxury.
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